Pacely

Industries · Print, signage & reprographics

They ring to ask if you can do it, and by when.

A print counter's calls are nearly all the same two questions in different clothes. Answered well they turn into a job; answered with “I will have to check and ring you back” they turn into somebody else's job.

What your phone rings about

  • “Can you print this size, on this material?”
  • “If I get the artwork over this afternoon, when can I collect?”
  • “What would five hundred of those come to?”
  • “Is the job I dropped in on Tuesday done?”

Ava · inbound

What she does with them

  • Answers the what-can-you-do and how-long questions from what you have written down, and never tells a caller you cannot do something because a search came back empty.
  • Gets the quote out the same minute, before they have rung the shop down the road.
  • Tells a customer where their job is up to, and takes the details of a new one properly — name, number and what they are actually after.
  • Answers the evening and weekend calls, when a deadline is usually the reason somebody is ringing.

Sarah · outbound

What she does about the ledger

  • Chases the account work once it has shipped, by email first and then by phone.
  • Only ever says the firm sentence you wrote yourself, describing something you genuinely do.
  • Stops the moment the payment lands.